Solution
Someone else is buying
your name.
Your brand terms are the cheapest, highest-intent traffic you have. That is exactly why competitors buy them — and why you usually find out from a customer rather than a report.
| Advertiser | On keyword | Classified | Days seen |
|---|---|---|---|
| competitor-a.com | yourbrand | Conquesting | 28 |
| reseller-shop.net | yourbrand pricing | Infringement | 11 |
| yourbrand-offers.co | yourbrand login | Hijacking | 3 |
New advertiser on a brand login query
You notice it like this
Sound familiar?
Google permits bidding on someone else's trademark. What it restricts is using that trademark inside ad text, or dressing a display URL up to look like yours. Those are three different situations with three different responses, and most reporting lumps them into one list called “competitors”.
- A colleague forwards a screenshot of a competitor's ad above yours on your own name.
- Brand CPCs are creeping up without any change to your bids.
- Brand click-through is falling while your ranking has not moved at all.
What Marley does about it
Three capabilities,
one answer.
Known within a day, classified, evidence already attached.
See the whole platform →