Solution

Your listing is there.
Nobody clicks it.

Shopping impressions look fine and the click-through does not. On a shelf where every price is visible at once, being present is not the same as being chosen.

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You notice it like this

  • Healthy Shopping impressions, poor click-through, falling ROAS on your bestsellers.
  • Raising bids moves impressions but not clicks.
  • You do not know what the shelf next to you actually looks like.

Why it happens

The product carousel shows the whole comparison in one view. If you are third on price among five visible merchants, no bid increase fixes that — it is a pricing outcome wearing a bidding costume.

What you see

1stCompetitor A$329
2ndCompetitor C$310
3rdYou$389
4thCompetitor B$412

Find out if you are losing the shelf to bids or to price.

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