Solution
Some of your spend
buys nothing.
Not overspend — waste. Auctions nobody else is in, on queries where you already hold the organic result. You are paying for a click you would have received for free.
You notice it like this
Sound familiar?
Impression share is eligibility-based, so only Google knows it — every tool that estimates how contested a keyword is, is guessing. Marley reads your own first-party numbers instead and sets them against what the result page actually shows, which is the only way to tell an uncontested auction from a quiet one.
- Budget is flat, conversions are flat, and nobody can say which half is working.
- Brand campaigns sit at 90%+ impression share against no visible competition.
- Someone senior has asked what would actually happen if you paused it.
What Marley does about it
Three capabilities,
one answer.
A defensible number, with the reasoning attached.
See the whole platform →Reclaim
LiveThe spend you can stop without losing anything.
In the platform →
Keyword optimisation
In buildWhich keywords to add, cut or defend — decided from the result page.
In the platform →
Search-term negatives
In buildThe waste in your search terms, blocked once instead of weekly.
In the platform →