Solution
Everyone else is here.
You are not.
There are queries in your market where three or four competitors advertise every day and you appear nowhere — not in ads, not in organic. Your account cannot tell you they exist.
| Keyword | Advertisers | Who is there | Your presence |
|---|---|---|---|
| procurement software | 4 | competitor-a, competitor-b +2 | None |
| ap automation tool | 3 | competitor-b +2 | None |
| spend controls saas | 2 | competitor-c +1 | Organic p.7 |
You notice it like this
Sound familiar?
Your ads account can only report on auctions you already enter. Anything outside your keyword list does not exist as far as it is concerned — which is precisely where an unfamiliar competitor gets established before you notice.
- Your keyword list has not meaningfully changed in a year.
- A competitor keeps coming up in conversations about queries you have never heard of.
- Keyword tools recommend by volume, so everything they suggest looks equally plausible.
What Marley does about it
Three capabilities,
one answer.
A short list of auctions worth testing, with evidence of who already wins them.
See the whole platform →Competitor intelligence
LiveEvery advertiser and organic competitor on your keywords — their share, their presence, their moves.
In the platform →
Keyword optimisation
In buildWhich keywords to add, cut or defend — decided from the result page.
In the platform →
Share of Screen
LiveHow much of the first screen you actually own.
In the platform →