Pricing · reference
How credits work.
Everything behind the plans: what a credit is, what the two kinds of scan actually do, how cadence spends your allowance, and what happens when you go over. If you only want to pick a plan, the pricing page is enough.
What a credit is
and what it buysWhat each plan includes
| Per month | Explorer | Marketer | Team | Agency |
|---|---|---|---|---|
| Credits | 300 | 3,000 | 15,000 | Committed |
| Projects | 1 | 1 | 5 | Unlimited |
| Markets | 1 | 3 | All | All |
| Seats | 1 | 4 | 20 | Unlimited |
The rules
- Cadence is set per keyword — hourly on the terms that move, sparser on the ones that do not.
- We never cap how many keywords you track. Credits are the only limit.
- Go past your credits and nothing stops. The extra is charged in proportion.
- We email you to upgrade only when the next plan is genuinely cheaper.
- The free plan is the one hard stop, because there is no card to charge.
The words
- Project
- One scope of watching — its own keywords, competitors and alerts. Usually one brand. Agencies run one per client.
- Market
- A country or locale. Counted separately, and one project can span several.
- Seat
- A person who can open the workspace.
Standard and deep
what the 25× buysTwo ways of looking at the same keyword. Most keywords only ever need the first one.
Standard · 1 credit
What the page contains
Everything the result page returns, read fresh every time: who ranks, who is advertising, whether an AI Overview appeared and which sources it cited, the questions people also ask. Enough to know your position and spot a change.
Deep · 25 credits
What the page looks like
The keyword captured the way a searcher in that market actually sees it. The fold is measured against the real layout rather than inferred, advertisers that a structured read misses are picked up, and a screenshot is kept as evidence you can show someone.
| What you get | Standard | Deep |
|---|---|---|
| Organic ranking and competitors | Yes | Yes |
| AI Overview presence and citations | Yes | Yes |
| People Also Ask, related searches | Yes | Yes |
| Advertisers on the keyword | A broad slice — varies by term | Adds the ones a structured read misses |
| Share of Screen above the fold | Measured from element geometry | Verified against the rendered page |
| Screenshot as evidence | – | Yes |
| Verified advertiser identity for a complaint | – | Yes |
| Freshness | Captured on request, never cached | Captured on request, never cached |
a deep capture takes longer and costs more to run — that is the whole of the 25× difference
When upgrading actually pays
Marketer, with overage, against TeamMost pricing pages hide this. Overage is priced so that going a long way over your plan stays the rational choice — you can run to roughly four times your included credits before the next plan is cheaper. We email you at that point, and not before.
| Credits used | On Marketer | On Team | Cheaper |
|---|---|---|---|
| 3,000 · your allowance | $39 | $149 | Stay |
| 6,000 | $75 | $149 | Stay |
| 9,000 | $111 | $149 | Stay |
| 12,167 | $149 | $149 | Level — we email you |
| 15,000 | $183 | $149 | Upgrade |
the crossover sits just under Team's 15,000 — so at the moment upgrading pays, it also buys headroom
Nothing is blocked on the way
Paid plans are never stopped mid-month, and an agent working over MCP is never cut off mid-task. The count keeps running and the bill stays proportional.
The nudge is honest
The upgrade email fires when the next plan would genuinely have cost you less — not when you cross your allowance. If overage is still the cheaper answer for you, we say nothing.